New wordmark, type system and lettering pieces for Movistar Estudiantes — one of the most iconic and historic Spanish basketball teams — as part of the rebranding developed by SUMMA Branding.

The new wordmark is a revamped version of the old one. We also designed a set of lettering pieces with the same style for social media usage. Finally, we developed a wide type system containing 9 fonts along four weights and four widths.