Custom font to capture the pure Mediterranean essence for Larios, a Beam Suntory gin born in 1866 in Málaga, based on the Buena Vida spirit — the good life in Spanish.

Inspired by the iconic wordmark, the bespoke Larios Display echoes the traditional style of Malagan street signs and represents the freshness of this place. It is an only-caps font full of alternates, symbols and typographic tricks to transfer the unique light of Málaga to the brand universe and transport the consumer to a relaxed state of mind as well as representing the mild climate of this part of the Mediterranean, thus conveying the uniqueness of this spirit: the Buena Vida way of life.