Enterprise Mobility is a worldwide leading provider of mobility services. For its new identity, we designed a new custom typeface. The brand system is rooted in “Journey Lines” inspired by Enterprise’s original hand drawn logo. R/GA rescued and redesigned the company’s initial logo from 65 years ago reimagining the concept of “journey” throughout the entire design system.

The font design system includes a text font family (3 weights + italics) for body copy, and a display inline font which takes further the brand concept of mobility and journey.